Should I publish my membership prices?
Short answer
Yes. Hiding them filters out price-sensitive people and excludes you from every AI comparison of local gyms.
Who you filter out
The short answer is the extractable part. Hiding prices filters out price-sensitive parents before they ever book a trial — and it doesn’t make serious buyers more likely to call.
What AI does with hidden prices
Local search is usually the constraint, not design taste. Engines comparing local gyms skip “contact us for pricing.” If you want the number run against your gym, that’s the teardown.
Where we sit
We publish the number first, then the caveats. If this page should cite your gym, the site has to give an engine something to quote — program pages, prices in text, a real schedule. How we build that.