Pricing
Subscribe, or own it outright.
A martial arts gym website runs $497 to start plus $147/mo, or $547/mo with the full local SEO and AEO program. A one-time buyout you own outright starts at $3,800. No setup fee on annual, no contract past the first six months.
Billed monthly · cancel after month six
Website
For gyms whose site is the bottleneck. Fix the funnel first, add search later.
- Custom site, designed and built for your gym
- Trial-offer pages, schedule, program pages
- Hosting, security & unlimited small edits
- Technical SEO baseline at launch
Website + SEO/AEO
The site plus the work that keeps filling it. This is the package that moves member count.
- Everything in Website
- Local SEO + map profile management
- AEO: schema, FAQ sourcing, AI answer tracking
- New program & neighborhood pages each month
- Review generation engine
- Monthly call with your strategist
Buyout · one-time
For owners who'd rather spend capital once and keep the asset on their own books.
- Same custom build, scoped to your feature list
- Full handoff: code, content, accounts
- Training session for whoever runs it
- Add the SEO/AEO program any time
No long contracts past the first 6 months. Cancel with 30 days' notice — or buy the site out at any point and take it with you.
What's actually in each one.
Same build in every column. The difference is whether anyone is working on your search presence after launch day.
| Included | Website | Website + SEO/AEO | Buyout |
|---|---|---|---|
| Custom design & build | / | / | / |
| Trial-offer landing pages | / | / | / |
| Class schedule & program pages | / | / | / |
| Coach bios, pricing, FAQ | / | / | / |
| Mobile-first, sub-second load | / | / | / |
| Technical SEO baseline | / | / | / |
| Hosting & security | / | / | From $40/mo |
| Unlimited small edits | / | / | Hourly |
| Google Business Profile management | — | / | — |
| Local keyword & map-pack work | — | / | — |
| Schema + FAQ sourcing for AEO | At launch only | Ongoing | At launch only |
| AI answer tracking (ChatGPT, AI Overviews) | — | Monthly | — |
| New program & neighborhood pages | — | 2–4 / mo | — |
| Review generation engine | — | / | — |
| Strategy call | Quarterly | Monthly | At handoff |
| You own the code outright | — | — | / |
Website
- Custom design & build/
- Trial-offer landing pages/
- Class schedule & program pages/
- Coach bios, pricing, FAQ/
- Mobile-first, sub-second load/
- Technical SEO baseline/
- Hosting & security/
- Unlimited small edits/
- Google Business Profile management—
- Local keyword & map-pack work—
- Schema + FAQ sourcing for AEOAt launch only
- AI answer tracking (ChatGPT, AI Overviews)—
- New program & neighborhood pages—
- Review generation engine—
- Strategy callQuarterly
- You own the code outright—
Website + SEO/AEO
- Custom design & build/
- Trial-offer landing pages/
- Class schedule & program pages/
- Coach bios, pricing, FAQ/
- Mobile-first, sub-second load/
- Technical SEO baseline/
- Hosting & security/
- Unlimited small edits/
- Google Business Profile management/
- Local keyword & map-pack work/
- Schema + FAQ sourcing for AEOOngoing
- AI answer tracking (ChatGPT, AI Overviews)Monthly
- New program & neighborhood pages2–4 / mo
- Review generation engine/
- Strategy callMonthly
- You own the code outright—
Buyout
- Custom design & build/
- Trial-offer landing pages/
- Class schedule & program pages/
- Coach bios, pricing, FAQ/
- Mobile-first, sub-second load/
- Technical SEO baseline/
- Hosting & securityFrom $40/mo
- Unlimited small editsHourly
- Google Business Profile management—
- Local keyword & map-pack work—
- Schema + FAQ sourcing for AEOAt launch only
- AI answer tracking (ChatGPT, AI Overviews)—
- New program & neighborhood pages—
- Review generation engine—
- Strategy callAt handoff
- You own the code outright/
Not included
What we don't do.
Every agency that hid these from you cost you money later. Here they are up front, before you're on a call.
Paid ads management
We don't run your Meta or Google Ads. We'll tell you honestly whether you're ready for them, and refer you if you are.
Your CRM or gym management software
We integrate with Kicksite, Zen Planner, PushPress, Gymdesk. We don't replace them and we don't resell them.
Photo and video shoots
Great mat photography is the single biggest visual upgrade to a gym site — but you'll get better results hiring a local shooter than paying our markup.
Social media posting
Different discipline, different team. Posting three times a week is not what gets you into the map pack.
Guaranteed rankings
Nobody can guarantee a position, and any agency that does is telling you something about themselves. We guarantee the work and report the numbers.
The questions owners actually ask.
Is there a contract?
Six months minimum on either subscription, then month to month. Cancel with 30 days' notice. The six months exists because search work under six months isn't worth either of our time.
Who owns the website?
On a subscription, we own and maintain the site while you're a client. You own your domain, your content, and all your accounts, always. Buy out at any point and the code is yours.
What does a buyout cost mid-subscription?
$3,800 minus half of what you've already paid in monthly fees, capped at the full build price. Stay a year on the growth package and the buyout is effectively covered.
What happens if I cancel?
You keep the domain, the content, and every account. We hand over the copy and assets in a folder. The built site comes with you only via a buyout — otherwise it goes offline 30 days after your last payment.
Why is the setup fee so low?
Because the subscription is where we make our money, and that only works if the site actually performs for years. Low setup, long relationship — our incentives and yours point the same direction.
How long until launch?
21 days typical, from the day we have your content. Search work starts the day the site goes live; meaningful map-pack movement usually shows in month two or three.
Do you work with more than one gym in my area?
No. One gym per market for the SEO/AEO package — we can't credibly compete against ourselves for "bjj near me". Website-only clients aren't exclusive.
Can I start website-only and add search later?
Yes, and plenty do. Upgrade any month, no new setup fee. Downgrading is fine too, just not mid-quarter — search work gets scoped in quarters.
Not sure which one fits?
Twenty minutes on your site, your map profile, and what AI assistants say about gyms in your area. We'll tell you which package you actually need — including if that's none of them.
Get Your Free AuditRoughly one retained member per month. That's the whole website package.
Three to four members. Most gyms we onboard clear that inside the first quarter.
Based on a $165 average monthly membership. Bring your own number to the call and we'll run it.