Answers
Straight answers to school-owner questions.
One question per page. A real number in the first two sentences. No "it depends" without saying what it depends on.
How much does a martial arts school website cost?
A legitimate martial arts school website can cost anywhere from $1,500 to $10,000+ to build. The low end is a reused template with your logo dropped in, the high end is usually an agency trying to learn what a martial arts school website is on your dime.
Why Isn’t My Martial Arts School Showing Up in Google’s Map Pack?
Visibility can change based on the search phrase, the searcher’s location, the quality and completeness of your Google Business Profile, your reviews, and how established your business appears across the web.
What is AEO and does a martial arts studio actually need it?
AEO (Answer Engine Optimization) is the practice of making your martial arts school easy for AI-powered tools and modern search systems to find, understand, and recommend when someone asks where to train in your area. Yes, you need it.
Who owns the website when you pay monthly?
Depends on the contract. You should always own your domain, content and accounts. The code depends on whether there’s a buyout clause.
Should my class schedule be a PDF?
No. Unreadable on phones, invisible to crawlers. Your most-visited page should be HTML.
What should a free trial page for a martial arts school include?
One offer, a short form, the schedule underneath, and nothing else. Every extra link costs bookings.
How many Google reviews does a martial arts school need to rank?
Velocity matters more than total. Two a week beats sixty from 2021. Past ~30 total, count stops mattering much.
Does ChatGPT recommend martial arts schools?
Yes, and it is becoming more common as more people use AI-powered search tools. Getting your business listed in AI-powered search results is called Answer Engine Optimization (AEO) and an essential part of modern marketing for businesses.
Is a website subscription worth it for a martial arts school?
At $147/mo, one retained member covers it if your average member pays more than that. The question is whether the site books more trials than your current one.
How fast should a martial arts school website load on mobile?
Under a second. 53% of mobile visitors leave a page that takes longer than three seconds. Our target is sub-second — Google’s published LCP pass mark is 2.5s, which is the floor, not the goal.
Should I publish my membership prices?
Yes. Hiding them filters out price-sensitive people and excludes you from every AI comparison of local schools.
Do I need a separate page for my kids program?
Yes. Parents search differently from adult beginners, and AI engines cite pages that answer one thing.
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Every page above started as a question from a school owner on a call. Yours gets a reply within two business days and, if it's a good one, a page.