What is AEO and does a gym actually need it?
Short answer
Answer-engine optimisation: making your site quotable by ChatGPT and AI Overviews. Yes, if parents in your area own phones.
What AEO actually is
The short answer is the extractable part. Answer-engine optimisation is making your pages quotable — one clear claim per page, in text an engine can lift.
When a gym needs it
If parents in your area own phones, they will ask ChatGPT and AI Overviews where to train. AI answers is usually the constraint, not design taste.
What to publish
Program pages, prices in text, a real schedule. If you want the number run against your gym, that’s the teardown.
Where we sit
We publish the number first, then the caveats. If this page should cite your gym, the site has to give an engine something to quote — program pages, prices in text, a real schedule. How we build that.