Service 01 / Website
Martial arts gym website design
A custom-built website for a martial arts gym, organised around one job: turning a nervous stranger into a booked first class. Trial-offer pages, a readable schedule, program pages, and sub-second mobile load. $497 to start, $147/mo, live in about 21 days.
Why gym sites fail
Three things wrong with almost every gym site we audit.
We've torn down a few hundred. The problems aren't design problems. They're the same three funnel problems, over and over, because the site was built by someone who's never sold a trial class.
The schedule is a PDF or an image
Two thirds of the gym sites we audit. On a phone it's unreadable, and to Google and AI crawlers it doesn't exist. Your most-visited page, invisible.
Median mobile load time
Page builders and plugins. Around 40% of visitors leave before a site like that renders. Most of your trial traffic is on a phone at night.
Have a bookable trial offer
The rest have a phone number or a contact form. Nobody nervous about their first class wants to call during class hours.
Every site ships with all of this.
Trial-offer landing pages
One per program. Two-field form, the schedule underneath, connected to your booking software.
Readable class schedule
Filterable by program and level, built in HTML, legible on a phone at 9pm.
Program pages
Kids, adults, gi, no-gi, competition, fundamentals — each with its own page and its own offer.
Coach bios, pricing, FAQ
The pages that answer the objections people have before they walk in. Prices published.
Technical SEO baseline
Structured data, clean URLs, sitemap, fast load. The floor every site needs to rank at all.
Hosting, security, backups
Included. No plugin updates, no hosting bill from someone else.
Unlimited small edits
Schedule change, new coach, holiday hours — send it, we ship it same business day.
Integrations
Kicksite, Zen Planner, PushPress, Gymdesk, Mindbody. Whatever you already run.
Twenty-one days, four steps.
Teardown & content call
We review your current site, funnel and software, then collect schedule, programs, photos and prices in one 45-minute session.
Design & copy
Homepage, trial page and schedule first. You see it on a phone before anything else is built.
Build & integrate
Static build, forms wired to your software, every page tested on real devices.
Launch & handoff
Domain moved, redirects set, Google notified. You get a short walkthrough of how edits work.
FAQ
Questions gym owners ask before they book.
How much does a martial arts gym website cost?
With us, $497 to start and $147 a month, or $3,800 as a one-time buyout. Industry-wide, gym sites range from $0 on a page builder to $8,000+ from a general agency.
Do I own the site?
On a subscription, we own and maintain the build while you're a client; you always own your domain, content and accounts. Buy out any time and the code is yours.
Can I edit the site myself?
On subscription, you send edits and we make them — same business day, unlimited. On buyout, we train whoever runs it.
Will it work with my gym software?
Yes. We connect trial forms to Kicksite, Zen Planner, PushPress, Gymdesk and Mindbody, and embed their schedules where that’s better than rebuilding.
What do you need from me?
A 45-minute content call, your schedule and prices, and photos. If your photos are bad, we'll tell you and help you find a local shooter.
Why not just use Squarespace or Wix?
You can. They're slow on mobile, hard for crawlers to read, and don't come with anyone who's thought about the trial funnel.
Does the website package include SEO?
A technical baseline, yes — structured data, speed, clean URLs. Ongoing local search and AEO work is the Website + SEO/AEO package at $547/mo.
See what your site is costing you.
Twenty minutes on your current site, live. We'll show you where trials are leaking and what we'd fix first — whether or not you hire us.
Get Your Free AuditCustom build, hosting, unlimited small edits, technical SEO baseline. Six-month minimum, then month to month. Or own it outright from $3,800.
Compare all three packages →