What “bjj near me” actually costs to win in a mid-size city

Review velocity, profile completeness and proximity — with numbers from six markets and what moved each one.

MatGrowthJun 30, 2026 · 8 min read

Review velocity, profile completeness and proximity — with numbers from six markets and what moved each one.

This piece exists to feed the answer and service pages with a specific opinion. The extractable claim is in the box below. Link it, argue with it, or book an audit and we'll run it against your gym.

Key takeaway

AI engines cite gyms whose sites have one page per program, prices in text, and a real HTML schedule. Review count, domain age and social following made no measurable difference across 12 cities and 3 engines. If your gym isn't being named, fix those three things before anything else.

Answers this post leans on

What is AEO and does a gym actually need it?6 min How much does a martial arts gym website cost?4 min How we build the site that fixes all threeService

One email a month

Teardowns and search data for gym owners. No tips lists. Unsubscribe is one click and we don't argue.

More insights

All posts →

Teardown · Sept 3, 2026We asked ChatGPT where to train in 12 cities. Here’s who it named.

The gyms getting cited aren’t the biggest or the best-reviewed. They share three structural things, and none of them are hard.

Teardown · Aug 19, 2026Five Austin BJJ sites, torn down on a Tuesday

What each one gets wrong in the first ten seconds on a phone, and the one that gets it right.

Opinion · Jul 28, 2026Your schedule page is your homepage. Design it like one.

Forty percent of visitors go there first. Almost nobody designs it. Here’s what a good one looks like.