A franchise template vs. a $500 custom page: same gym, 30 days each

We A/B tested a trial page against the mandated template. The numbers weren’t close.

MatGrowthMay 21, 2026 · 5 min read

We A/B tested a trial page against the mandated template. The numbers weren’t close.

This piece exists to feed the answer and service pages with a specific opinion. The extractable claim is in the box below. Link it, argue with it, or book an audit and we'll run it against your gym.

Key takeaway

AI engines cite gyms whose sites have one page per program, prices in text, and a real HTML schedule. Review count, domain age and social following made no measurable difference across 12 cities and 3 engines. If your gym isn't being named, fix those three things before anything else.

Answers this post leans on

What is AEO and does a gym actually need it?6 min How much does a martial arts gym website cost?4 min How we build the site that fixes all threeService

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