Insights

Teardown.

Static filtered view. All insights if you want the latest too.

We asked ChatGPT where to train in 12 cities. Here’s who it named.

The gyms getting cited aren’t the biggest or the best-reviewed. They share three structural things, and none of them are hard.

What each one gets wrong in the first ten seconds on a phone, and the one that gets it right.

We A/B tested a trial page against the mandated template. The numbers weren’t close.